What you Need to Know
This is more than a brand. It’s a retail program built to sell—and a partnership built to last. Dive into the details that make HANDUP one of the easiest, most profitable new lines to bring into your store this year.
Is this Really Proven?
We started in bike shops. Now we’re expanding in outdoor specialty—because this model works.
- 250+ active retail partners (and growing)
- Top 10% sell-through in lifestyle apparel
- 74% repeat purchase rate from loyal customers
- 2x dealer growth in the last two years
- 4.8 / 5 average retailer satisfaction
- Backed by a culture-first community that lives in our gear—not just rides in it
“It’s the first brand we’ve carried that actually brings energy to the wall—and sells full price.”
What do I get?
Everything you need to move product—without the pain points that come with most brands.
- Healthy Keystone Margins
Protect your pricing power. No reliance on markdowns. - No Order Minimums
Test the line your way—without overcommitting. - Pre-Curated Seasonal Drops
Turn-focused collections delivered when you need them. - Fast Ship & Easy Reorder System
Restock best-sellers without waiting weeks. Product ships from Chattanooga.
Co-Branded Activation Tools
Event & digital marketing support—designed to grow your scene and your sales.
What are the Assortment Plans?
No Bloating. No Guessing. Just Gear That Sells.
- Data Driven Assortment Plans
Pre-stacked, best-selling collections based on your customers and shop type.
Top Movers:
- A.T.+ Shorts & Pants
- FlexGrid Button Ups
- ActiviTees
- Stretch Jeans & Jorts
- Ride-Adjacent™ Shirts that work across bike, hike and hang
- Lifestyle accessories, technical socks and transitional outerwear
Can I really swap out product?
Absolutely. It’s Part of the Deal.
Trying a new brand shouldn’t feel risky. That’s why we created our Sell-Through Swap Program.
Here’s how it works:
- Return slow-moving product within 120 days in resellable condition
- Swap within the same category for fresh gear
- Receive credit toward your next order—quick, simple and margin-friendly
- No markdowns. No awkwardness. No erosion.
Why can we offer it?
Because we know our gear moves—and if it doesn’t, we repurpose it through our thriving D2C channel.
Why we do it.
Because this industry doesn’t need another brand pushing risk onto retailers. We’re here to share success—not shift the burden.